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This is not my idea. And no, this wasn’t designed for Kia. This is simply an exercise to show how logos can be improved, and more importantly - how designers think. Good design isn’t just about making things look better but rather it’s about solving problems people didn’t even realize existed. If you’re a young designer, this is how you stand out. Instead of decorating, focus on diagnosing, then improving. And if you’re a client - this is the difference you’re paying for. Hope you learned someth