TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Feb 11 (Reuters) - Shares of videogame engine maker Unity Software (U.N), opens new tab dropped nearly 30% on Wednesday after the company forecast first-quarter revenue below Wall Street expectations, ...

Unity Software (U) plunged 25% on Wednesday after the gaming development platform reported its fourth quarter 2025 financial results and outlook. Although the fourth quarter results topped estimates, ...

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Netflix has confirmed plans ramp up AI use at the company, with plans to expand its tools for subtitle localization and advertisement creation for its subscribers in 2026. The streaming giant touched ...

China's push to localize its semiconductor equipment supply chain has reached an unexpected milestone. Domestic tools accounted for 35% of chipmaking equipment used in 2025, up from 25% a year earlier ...

Unity (U) appears to have successfully initiated a turnaround. The company is finally back to positive growth, as its AI-powered advertising engine is operating in full force. This is a name that had ...

Neil Broadley, a localization director at Square Enix, has been sharing his viewpoints on the localization process for Japanese games being translated into English. Recently, a lot of gamers have been ...

Epic Games is teaming up with arguably its biggest game development rival. Epic Games is teaming up with arguably its biggest game development rival. is a senior reporter covering technology, gaming, ...

Epic Games and Unity have announced a major partnership, allowing developers to publish Unity titles in Fortnite. Revealed today during Unity's annual developer conference Unite, the collaboration ...