This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Transformation applies just as much to B2B as B2C. In 1999, Joe Pine and Jim Gilmore wrote ...

Too many digital twin initiatives stall after the pilot phase, failing to deliver real business impact. Without a trusted data foundation, companies risk costly downtime, inaccurate predictions, and ...

A rumored pairing of Salesforce Inc. and Informatica Inc. is a bad match, insists one of Informatica’s co-founders. Jon Swartz is a senior reporter for MarketWatch in San Francisco, covering many of ...

The evolution of data architecture is accelerating. In 2025, 85% of DBTA subscribers reported plans to modernize their data platforms-driven largely by the explosive rise of GenAI and large language ...

The challenge of AI adoption is proving frustrating for many incumbent companies. They’re deploying the technology widely—adding it to existing workflows, using it to automate individual tasks, ...