LEGO finally releases smart new sets that are like nothing you’ve seen before

For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

LEGO and Target bring immersive "SMART Play" Star Wars experience to Atlanta shoppers

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...
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Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...
Game Rant

You Might Not Like the LEGO Smart Brick, But It's Probably Not Aimed At You Anyway

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.
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LEGO introduces 'Smart Brick' that will power new features in future sets

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...
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Lego's high-tech Smart Brick is dividing its adult fanbase

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...